You are a social entrepreneur seeking to positively impact the world. You are pitching your business to an audience with the potential to dramatically influence your ability to bring your product/service to market and build a sustainable organization. Your goal is to produce a video pitch because your audience is global. To prepare for your pitch, you will dive into the concepts of mission and vision, discover your “hedgehog concept”, create budget projections, and craft a marketing and sales plan that can be executed through your proposed organizational structure. But in the end, social entrepreneurship hinges on YOU; will you be able to convince investors to support you and consumers to buy your product?